No one would argue with the fact that video is becoming more prevalent in Internet communication. In fact, a recent study indicates that the average consumer watches 49 minutes of social video every day, and that number is expected to grow. Another study projects that by 2019, 80% of Internet traffic will be video. Perhaps now, more than ever, we might be inclined to agree with this 1964 statement by Marshall McLuhan –
“The medium is the message.”
in the sense that the medium of video is becoming an expectation of online communication if a message is to be heard.
But video creation takes time and strategic thinking. To support and supplement congregation and school needs in this area, WELS offers a collection of 1,100+ videos which can be shared via social media and embedded on church and school web sites. These videos are available on the Vimeo web site at vimeo.com/wels. Video topics include …
- Bible study – Communicating Christ & Interactive Faith (download handouts)
- Women’s ministry
- WELS Connection
and more. The video below gives a brief overview of the site and includes a demonstration of how video can be easily shared and embedded.
In addition to the Vimeo hosting platform, WELS videos are also available on YouTube at youtube.com/user/welsstreams.