One rather inexpensive (and underutilized) technology available to churches today is SMS (Short Message Service) or “texting.” It has a number of advantages over social networks, emails, digital newsletters, and other more “sophisticated” technologies.
- It comes directly to a device that most people won’t go anywhere without.
- The messages are normally short and to the point. Perfect for the short attention spans of today.
- It is instant, can be quickly crafted, sent and shared.
- It is relatively inexpensive.
- With the right tools the messages can be written ahead of time and then “scheduled” for delivery.
- One person can manage it.
- Most text messages GET READ!
Here is a case study done by one of my favorite websites (churchtechtoday.com) highlighting Palermo Church which found great benefit from a texting strategy. Read through their journey and see if your church might be in a similar position to take advantage of such a technology.
One of the texting solutions mentioned in the case study is SendTree. Their pricing seems very reasonable and within reach of most congregations. Their smallest package cost $9 a month and then 3 cents per text or voice for up to 250 contacts.
Some of the possible uses of a texting solution could be:
- Announcements that perhaps didn’t make the bulletin or after service sharing or just need more emphasis
- Quick notification of event changes or cancellations
- Quick devotional thoughts or prayer requests
- Encouragement to attend upcoming events
- Follow up thoughts or applications from sunday sermon or readings
- Create smaller groups of recipients and use texting to inform or encourage them (teens, ladies, moms, small group Bible study, Sunday School teachers, etc.)