258 – All About Facebook

This week the WELSTech Podcast takes on one of Martin’s favorite sites, Facebook, as we share ways to use it for ministry.  From personal “light-shining” moments, to church communication, to targeted advertising to drive Facebook-ers to the Gospel message, there’s something for everyone on today’s WELSTech!

The discussion:

The State of Facebook – Martin and Sallie share the different ways you can be on Facebook – from personal pages, to public and private groups, to organization or brand-specific pages – and the ways you can control the audience for your posts on the site. Ideas for content on your church page is also shared including milestone events in the church history, photos and RSS content from other sites.

• Facebook Page Help
• RSS Graffiti
• WELS RSS Feeds

The interview:

(18:55) Social Outreach – Josh Renner, a member of Christ the Lord in Clearwater, FL who is featured in this month’s Forward in Christ magazine, is a Facebook success story. Last year he started the Facebook Page He Loved Us First which he uses to regularly share Gospel truths in the form of imagery and Bible verses. And this personal effort, which Josh promotes using targeted advertising for as little as $1 per day, has grown to reach over 89,000 Facebook users from around the world.

Watch as Josh, recently dubbed the WELSTech Facebook Advertising Pro, walks Martin and Sallie through the steps involved in creating a Facebook ad and the resulting stats which show the success rate of the advertising.

• Facebook Advertising Help

Ministry resources:

• (52:30) Use Involver Social Media Platform to feed content to your Facebook page

Picks of the week:

• (55:12) Create your own infographics with free web 2.0 tools Piktochart and Visual.ly (sample)
• Scribd

7 Best:

(1:02:40) Coming up in November … 7 Best Video and Webconferencing Tools. Share your favorite tools for video creation and connecting with others.

Coming up on WELSTech:

(1:03:05) Episode 259 – Join us for coverage of the recent Media Outreach in Word Missions Conference held at Bethany Lutheran College. Martin and Sallie were in attendance along with a unique collection of missionaries, called workers, students, artists, and other “Godly Geeks” to discuss a multitude of ways we can collaborate to share God’s Word with the world. (Release date – 10/23/12)

The featured artist:

(1:04:50) We close the podcast with the music of Stephen Bautista (www.stephenbautistamusic.com or stephenbautista on Twitter) – A Gentle Word

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