Feb 9 2017
We live in a “YouTube” generation. YouTube, or more correctly, Google, describes this “group” as “Gen C”. Their analytics group writes:
Gen C is a powerful new force in consumer culture. It’s a term we use to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset – and here are 8 of its defining characteristics.
- Gen C is a state of mind
- Gen C strives for expression
- Gen C is a taste-maker
- Gen C defines the social network
- YouTube is Gen C’s habitat for entertainment
- Gen C is constantly connected
- Gen C connects on YouTube on all screens
- Gen C values relevance and originality
The full article is here: https://ssl.gstatic.com/think/docs/introducing-gen-c-the-youtube-generation_research-studies.pdf.
Regardless if Google is right, we have to admit that we live in a new electronic culture and it’s citizens are engaged in different ways. The question then is how do we as Gospel-sharers connect with this generation? My sense is that it is less and less through the written word (like this blog :-)) and more and more through the mediums they prefer. At the top of that list is YouTube. And that means that we all need to get a little more comfortable with video creation. A way to start is through the increasingly popular concept of vlogging. That’s a variant of blogging, except via video. I’ll explore this in more detail in my own blog, or perhaps I’ll create a vlog! But for now, here is the wikipedia definition of vlogging:
A video blog or video log, usually shortened to vlog/ˈvlɒɡ/, is a form of blog for which the medium is video, and is a form of web television. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. The vlog category is popular on YouTube. (Wikipedia article)
I’m convinced that vlogs, or video in general, is a tool that those in ministry need to get comfortable with. And it’s actually not as hard as you think. While traveling on business I took a few minutes in my hotel room to create a quick vlog using just my iPhone and a Shure microphone to prove to myself the fairly obstacle-free process of creating a vlog. All toll, this vlog took me about 1 hour to create and post. I used iMovie on the iPhone to put the clips together, and then, of course, YouTube to publish it. You can see the video below where I offer my version of a top ten list of vlogging tips. It’s not overly professional, but that is somewhat the characteristic of vlogs. They are meant to be fairly spontaneous, more casual, and hopefully engaging.
The top ten list includes: 1) Good audio, 2) Good lighting, 3) Distraction free background, 4) Friction-free workflow, 5) Turn distractions off, 6) Don’t over script, 7) Look “through” the lens, 8) Use lists, 9) Keep it short, 10) Log ideas. I go into more detail on each in the video.